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The Shed Distillery In 2022, I had the opportunity to craft a design proposal for The Shed Distillery. The selected design seamlessly blends the brand's rich heritage with a modern sense of adventure, capturing both the authenticity of tradition and the reliability of innovation. This project highlights my ability to balance timeless aesthetics with fresh, engaging experiences. The Shed The Shed The Shed

About the Project The Shed Distillery, known for its award-winning spirits and commitment to craftsmanship, approached me to design a website that would reflect their brand’s unique identity. Tasked with building the site on Shopify, I focused on creating a seamless e-commerce experience while staying true to The Shed Distillery's aesthetic. The design captures the spirit of adventure and tradition that defines the brand, blending rustic charm with modern functionality. Every element was carefully crafted to ensure that the website not only looked beautiful but also communicated the essence of their heritage and innovation. The Shed The Shed The Shed

My Tasks Client Collaboration: Worked closely with The Shed Distillery to understand and execute their vision. Website Design: Created a complete design that aligned with the brand's aesthetic and identity.
 Custom Graphics: Developed original graphics to enhance the visual experience.
 Image Editing: Edited and optimised product and lifestyle images for consistency and quality. UX Setup: Designed and optimized the e-commerce user experience for seamless navigation and checkout on Shopify.

Challenges and Solutions Problem: The product images provided varied in quality and style, making it difficult to create a visually consistent look across the website.
Solution: I meticulously edited each image to ensure uniform lighting, color balance, and cropping, which resulted in a polished, professional appearance that matched the site’s overall aesthetic. Challenge: Image Quality Consistency Problem: The Shed Distillery's brand has a strong identity, combining a sense of adventure with a rich tradition. Ensuring the website design captured both elements without overpowering either was a challenge.
Solution: I developed a design that balanced rustic charm with modern elements, using a cohesive colour palette and custom graphics that embodied the brand’s spirit while keeping the user interface clean and functional. Challenge: Maintaining Brand Aesthetic Problem: CSetting up a smooth e-commerce experience on Shopify, while ensuring it was easy for users to navigate and purchase, required careful planning.
Solution: I focused on simplifying the user journey, from intuitive product categories to a streamlined checkout process, ensuring that the path to purchase was as effortless as possible without sacrificing design elements. Optimising E-commerce UX Problem: Shopify’s platform can sometimes limit design flexibility due to its pre-set structures.
Solution: I worked within Shopify’s framework, customising the theme as much as possible to achieve the desired look and functionality, ensuring it remained both visually appealing and user-friendly. Aligning with Shopify’s Limitations The Shed The Shed

The Design Process
 Strategy and Planning Site Structure Content Strategy User Flows Low-Fidelity Wireframes Discovery and Research Stakeholder Interviews Audience Research Competitor Analysis Define Goals and KPIs Visual Design Moodboards and Design
Concepts High-Fidelity Mockups Responsive Design Review & Feedback Quality Assurance User Testing Functionality Testing Performance Testing Final Checks

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