A redesign
Scooter App
The Challenge
A successful mobility company was branching out to electric Scooter industry. The ,already crowded, Rental electric scooter industry demanded the company to find ways to stand out and guarantee a great customer experience. Competitor Apps had multiple issues to be optimised: convoluted navigation, non-responsive layouts, customer dropoffs during the booking process and visuals that didn’t resonate with customers, to name a few.
Role
Stuart was responsible for establishing a UI style for 'Scooter app. He art directed the use of photography and illustrations on the website, illustrated a new friendly icon family and optimised the brand typeface to support multiple languages.
Alex collaborated with a creative director to create the information architecture, and UX of primary user flows of the website and the booking system. He designed wireframes and high-fidelity prototypes that allowed the team to validate decisions.
Colour Scheme
Task flow
Easy booking
Get directions from your location to your chosen Ride
Get all the information about the ride at the touch of a button. Find the perfect ride for you. Filter by location, battery charge and price
Open your App to scan the QR code and you can enjoy your ride
Once you are near your ride it will turn on. You can use the camera on your smartphone to read the QR confirmation code which connects the scooter to the app. All you need is a smartphone and you can be free to get where you want how you want.
Innovative user experience
Choose a Ride with ease.
Choose a type of ride with the swipe of a finger, our following study focuses on the scooter part of the app but the concept os the same throughout the app.
Choose a ride from the map, the rides cluster when zoomed out.
another option is to choose from a list of rides in your area or from your favourites
another option is to choose from a list of rides in your area or from your favourites
Next level navigation
Get to your Ride by following the directions on the map or using Augmented reality