Power Capital website designIn 2023 I was asked ,as part the the matrix internet design team, to craft a revamped website for Power Capital: a leading Irish independent power producer with a rapidly growing international presence. My idea was to design a website that best communicated Power Capitals long-term vision and its strategy to produce renewable, competitively priced sustainable energy on a global scale. Get in Toucharrow_downwardOur Solutions
About the ProjectPioneers in Renewable EnergyI created a digital presence that showcases Power Capitals leadership in renewable energy. I expanded their brand identity for the web, blending a modern aesthetic with an emphasis on sustainability. The UI design prioritises user-friendliness, incorporating dynamic visuals and clear navigation to reflect their innovative approach to renewable energy.
The final website effectively communicates Power Capital's vision and global ambitions through a clean, professional design.
Power Capital's operations involve technical terms like Solar PV, BESS, and large-scale energy metrics that might be confusing for general users.ProblemSolutionI simplified complex information using clear language, interactive graphics, and visual aids, ensuring that even non-specialist users could understand key concepts. Infographics and data visualisations helped convey metrics in an engaging and accessible way.The challenge was to expand on Power Capital's existing brand without straying from their established identity, while also creating a website that looks innovative and modern.SolutionProblemI maintained consistency with their brand by building on existing visual elements, such as their colour palette and typography, while incorporating new, modern design touches. Subtle animations and sleek layouts added freshness without losing the core brand feel.I developed a scalable architecture with a modular design approach, allowing for easy updates and additions. The content management system was optimised to support new sections, multilingual capabilities, and ongoing content expansion as their projects and reach grow.Solution:Problem:Power Capital's rapid international expansion meant the website needed to accommodate future growth in content, features, and language options.& SolutionsBalancing Aesthetics with Brandarrow_forwardComplex Informationarrow_forwardDesigning for Scalabilityarrow_forwardChallenges& SolutionsBalancing Aesthetics with Brandarrow_forwardComplex Informationarrow_forwardDesigning for Scalabilityarrow_forwardChallenges
Bespoke IconsThe Design ProcessDiscovery and ResearchStakeholder InterviewsAudience ResearchCompetitor AnalysisDefine Goals and KPIsStrategy and PlanningSite StructureContent StrategyUser FlowsLow-Fidelity WireframesVisual DesignMoodboards and Design ConceptsHigh-Fidelity MockupsResponsive DesignReview & FeedbackQuality AssuranceUser TestingFunctionality TestingPerformance TestingFinal Checks
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