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To create an effective, efficient, and well-received user interface
For the purpose of this project, while working for Matrix internet, evaluated the user experience of the Irish Car Rental website.
The usability test objectives were:
  • To determine usability problem areas within the user interface;
  • To pinpoint the following possible problem areas:
    Navigation errors – failure to locate functions;
    Presentation errors – failure to locate and properly act upon desired information;
    Control usage problems – improper toolbar or entry field usage;
  • To exercise the application under controlled test conditions with representative users. 
The data gathered was used to guide the research and direction of the website redesign with the goal of achieving an effective, efficient, and well-received user interface.