PROJECT GOALS
To create an effective, efficient, and well-received user interface
For the purpose of this project, while working for Matrix internet, evaluated the user experience of the Irish Car Rental website.
The usability test objectives were:
- To determine usability problem areas within the user interface;
- To pinpoint the following possible problem areas:
Navigation errors – failure to locate functions;
Presentation errors – failure to locate and properly act upon desired information;
Control usage problems – improper toolbar or entry field usage; - To exercise the application under controlled test conditions with representative users.
The data gathered was used to guide the research and direction of the website redesign with the goal of achieving an effective, efficient, and well-received user interface.
Initially, we evenly allocated our time across research, UX design, developing the design system, and facilitating UI and component handoff. However, as we delved deeper, it became apparent that certain areas demanded more focus and often overlapped. As a team, we adapted swiftly, collaborating closely to synchronize efforts and meet our deadlines effectively.
a Brand
bespoke icons
Presence.
One of the key reasons for choosing Satoshi was its versatility in weight, offering a range from Light to Black. Given my intention for the website to be highly visual, I sought a typeface that could elevate the overall aesthetic. The varying weights of Satoshi allow for dynamic typographic hierarchy, enabling clear communication while maintaining a bold visual presence. This flexibility makes Satoshi well-suited for branding, editorial, and poster design, aligning perfectly with the multifaceted nature of the IrishCarRentals website.
user interface
to UI design
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