Irish car rentals
Website designIrish Car Rentals is primarily a B2C eCommerce car rental website under the Europcar umbrella. After much research and meetings with the client we crafted a friendly, easy to use website and design system. We designed and incorporated modern colourful icons to make the process clear and large scenic images to show the user a taste of what they could be looking forward to when driving around Ireland.
To create an effective, efficient, and well-received user interfaceTo determine usability problem areas within the user interface;
• Navigation errors – failure to locate functions;
• Presentation errors – failure to locate and properly act upon desired information;
• Control usage problems – improper toolbar or entry field usage;
• To exercise the application under controlled test conditions with representative users. As part of this project with Matrix Internet, I evaluated the user experience of the Irish Car Rental website. The usability test objectives were: The data gathered was used to guide the research and direction of the website redesign with the goal of achieving an new, modern and aesthetically pleasing user interface.Crafting a BrandFor the IrishCarRentals website, I created a custom illustration style with detailed guidelines to ensure brand consistency. This allowed the client to expand the illustration library independently while maintaining a cohesive look. Modular illustration elements were provided, enabling flexible use and mix-and-match options that preserved brand integrity.Crafting a Brandarrow_downward
Crafting bespoke iconsA key feature of the design was its emphasis on visual communication. To enhance user experience, I crafted a collection of icons aimed at swiftly informing users of features. Incorporating icons not only streamlines the users journey but also adds a visually captivating element, rendering interactions more engaging compared to relying solely on text.arrow_downwardSurface coloursSurface colors affect surfaces of components, such as page, sections, banners, and icons.Text coloursUse on-surface for elements like buttons, icons and text on navigation and tabs.arrow_downwardarrow_upwardIcon coloursApply on-surface colors to elements that appear on neutral surfaces, primary icons and secondary icons.arrow_downwardarrow_upwardA bold Visual Presence.I selected the Satoshi font for the IrishCarRentals website project due to its distinctive characteristics. Satoshi is a Swiss style modernist sans serif type family that strikes a balance between graceful rounded shapes and precise angular details. This unique blend lends an air of sophistication to the typography, making it a fitting choice for the website.
One of the key reasons for choosing Satoshi was its versatility in weight, offering a range from Light to Black. Given my intention for the website to be highly visual, I sought a typeface that could elevate the overall aesthetic. The varying weights of Satoshi allow for dynamic typographic hierarchy, enabling clear communication while maintaining a bold visual presence. This flexibility makes Satoshi well-suited for branding, editorial, and poster design, aligning perfectly with the multifaceted nature of the IrishCarRentals website.arrow_downwardCreating a user interfaceIn designing this website's UI, I focused on creating a seamless, visually appealing experience with a mobile-first approach for responsiveness across devices. Clear typography, intuitive navigation, and a cohesive design system enhanced accessibility and user engagement, balancing functionality with aesthetic appeal.arrow_downwardarrow_downwardHoverUX design to UI designIn designing this website’s UI, I took a mobile-first approach to ensure smooth usability across devices. I optimized text legibility with balanced contrast and font sizes, and crafted clear navigation for easy findability. A cohesive design system with standardized components supports visual consistency and enhances the user experience.Thank you for viewingI designed this website while working for the Dublin based company Matrix internet. It is important to acknowledge that I was not alone in endeavour, the support and direction which came from the team was indispensable. The website successfully launched on time and on budget in 2022. Check out the live websitearrow_upward