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The Brief

As a new Europe-wide project based in Brussels, DS4Skills needed an engaging visual identity and a site that was accessible to people from many countries, with a wide range of digital abilities
The European Commission has funded the DS4Skills project with a view to developing a human-centric and trusted Data Space for Skills.Matrix has developed a track record in Europe for helping to create brands and communication strategies to promote Europe-wide initiatives that improve skills, accessibility and sustainability.

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Visual Identity

At Matrix we applied our own set of skills to create a new visual identity package including all logo design, fonts, brand guidelines and branded documents. We then applied our new branding concepts to the new website’s user interface. DS4Skills now has an engaging user-focused platform as a foundation for future growth in the skills-sharing space.Branding was a collaborative process from the first discovery session. We prepared a visual identity questionnaire, and the responses informed the design team’s direction for visual assets and the brand definition document.