Learn MoreCPAS is the only construction industry specific retirement planning service in Ireland. CPAS are the dedicated non-profit authority who can guide and administer the right pension fund for any company's employees.Website DesignRetirement planning for construction professionalsSee Project09:41wifinetwork_cellLearn MoreLorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duoCreate Beautiful AppsMaterial UI SliderDownload09:41wifinetwork_cellLearn MoreLorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duoCreate Beautiful AppsMaterial UI SliderDownload09:41wifinetwork_cellkeyboard_arrow_rightkeyboard_arrow_left
About the projectFor the CPAS web design project, I used their brand as a starting point and expanded upon it to create a cohesive visual tone. This involved creating custom illustrations, curating imagery, and developing a sitemap, wireframes, and designs to ensure a seamless user experience.Creating a visual tonearrow_backUX/UI designarrow_backConclusionarrow_backWe Created an intuitive and engaging user experience that ensures a seamless, enjoyable digital experience for the customer.Our design encompasses the creation of interfaces that understand user needs, behaviors, and motivations to craft interfaces that provide seamless and enjoyable experiences. Considering the CPAS ecosystem, we carefully analysed various audience segments and their motivations for visiting the website. By understanding user tasks and preferences, we were able to tailor the experience to meet the diverse needs of users, ultimately enhancing their interaction with the platform.
ChallengeSolutionDesigning a user-centric website for CPAS posed a unique challenge due to its specialized nature as the only construction industry-specific retirement planning service in Ireland. Understanding the intricate needs of both companies and their employees in the construction sector was essential to create an intuitive and effective platform. Moreover, the website needed to streamline the consultation process, making it engaging and interactive while maintaining professionalism.To address these challenges, I embarked on a comprehensive UX/UI design process. This involved meticulous wireframing and sitemap creation to map out the user journey and ensure seamless navigation. For the UI design, I developed new branding materials, including icons and design elements, to align with CPAS's identity while infusing a modern and user-friendly aesthetic. Central to the solution was redesigning the consultation process to be more interactive and engaging, with each step presented as singular tasks on separate pages, enhanced by subtle animations.OutcomeThe outcome of this project was a user-focused website that effectively serves CPAS's mission. By implementing a more interactive and engaging design for the consultation process, user engagement and conversion rates increased significantly. The streamlined navigation and intuitive interface garnered positive feedback from both companies and employees in the construction industry. Overall, the redesigned website successfully positions CPAS as a trusted authority in retirement planning for the construction sector, enhancing its reputation and impact in Ireland.
