Polyfox

Branding

Introduction

Last year I was commissioned to work on the new visual identity for Polyfox, a korean start up working on exciting projects.

Objective

The objective laid out in this commission was to establish a sense strength and flexability, like oragami. I decided to reflect the name '...fox' literaly with an image of a fox, but also to add a twist which would reflect the 'poly...' part of the name by using nothing but trangles.