A unique application targeted for ages 18-30, but can be used by a wider target market. Driven by the Irish times, they choose their own topics for the application user to respond to. As an incentive, the most liked photo’s feature as the home screen topic photo, and could also feature in the paper at the end of the week. It’s a great opportunity to for the Irish times to run competitions and raise publicity. Unlike other photo applications, Capture has the unique feature of displaying photo responses from specific topics chosen by the Irish Times. It’s easy to use and has a clean, young design.